Learn the exact strategies we've used to raise millions of dollars on Kickstarter.
 

6 Animal Instincts For Crowdfunding Success

Which Animal Does or Will Your Kickstarter Resemble?

Over a year ago, we compared crowdfunding campaigns to the cosmos. Since then, we at Funded Today have had countless Clients tell us, “I think I’m a shooting star,” or, “I want to be a supernova,” or even, “I’m a black hole! What do I do?”

Of course, we believe there is no such thing as a true failure. The only true failure is to not keep trying.

So for now, let’s speak only of supernovas. And to be a supernova, or successful, understanding the “instinctive nature” of our successes help us push our crowdfunding creations to their full potential. 

So what animal instinct does or will your Kickstarter or IndieGoGo project have? Is it a Lion? Tortoise? Eagle? Bunny? Cheetah? Butterfly?

No idea? 

Of course, these 6 animals need some introduction. By the end of this article, you should be able to either know what kind of success you have or what kind of success you WANT.

 


 

  The Lion: Zero to Hero

Even casual fans of Disney’s The Lion King can easily recall the difference between (spoiler alert) the feeble Simba-cub and the triumphant Simba-king. 

Hundreds of the campaigns Funded Today has promoted looked just like a wobbly-legged cub when they first came to us. They felt their product was excellent, and they just needed a little hakuna-matata-push to get past the 10,000 mark. And when Funded Today pushes a lion, we find that we can easily keep on pushing.

With our assistance, SpineGym grew from an $8,097 cub to a $1,600,000+-and-counting King!BASICS Wallet grew from $10,000 to $171,000!And Trakline, who was raising only  a couple thousand per day, ended up raising $20,000+ per day with some nearly $50K+ cheetah-like spikes at the end!And here are other “lions” which were just as impressive: ClutchIt!, KNASA Knife (going on right now), IllumiBowl 2.0, MAGBELT, Hustle Stone Planner, Fireflies, Seasoning Stixs, CRATE Wallet. And the list goes on and on. If your product has LION potential, you should contact our Client Specialists. We’re all about helping those little cubs on their journey to Kinghood!

 


 

  The Tortoise (Jet-pack Style)

Crowdfunding tortoises aren’t slow—they’re consistent. When you’ve raised $50,000+ per day and see things slowing down, it’s not a problem for Funded Today’s “jet-pack scientists.” We love working. With our help, seemingly small steps can bring BIG DAILY PROFITS.

Hiral Sanghavi’s project, Baubax, was a blazing tortoise which just needed some Funded Today fuel. One of our Unlimited Marketing Budgets did the trick. He now holds the title as the 6th most funded Kickstarter project of all-time! Funded Today’s contributions of  $4,000,000+ in trackable pledges fueled that bonfire result!

For Katherine, the creator of BetterBack, we not only tracked over $200,000 USD in additional pledges from Funded Today, many of our teammates also became backers and use our BetterBacks every day.And here are other “Jet-pack tortoises” that were just as impressive: Everyday Messenger Bag (which we helped more than double their profits to reach $4,869,472), USBidi, SOWATCH, Purple Pillow, ADV3NTURE Hoodie, OSTRICH PILLOW GO.

If you are a tortoise, this means that you likely meet ALL our marketing success criteria, and there’s a good chance you won’t even have to pay a dime upfront for a “Funded Today Jetpack.” Click here to see if you qualify.

 


 

   The Eagles: Soar above the rest. 

If you’ve just barely hatched your prototype and haven’t started your video, you are definitely a potential eagle. The best way to “learn to fly” is to start talking to Funded Today right now. You’ll get access to the info we’ve acquired from running thousands of campaigns, and since we are now a full-service agency, we can do your video, page, and promotion.

We can be the wind beneath your wings.


With The RooSport 2.0, In less than 60 days, we filmed the pitch video, designed the sales page, and raised over $115,000 for their awesome running wallet.

With SHOTBOX 2.0, they were trying to fly and couldn’t figure out why they fell from the sky.  Their first attempt was not a success. Had they “failed?” Absolutely not! After leveraging our consulting services, we used our expertise to re-edit their video, change their page layout design, modify their sales copy and language, clean up their reward structure and layout, and then relaunched! The result, $184,791in just 30 short days! And not only that, ShotBox 2.0 continues to raise money on Indiegogo-InDemand working hand-in-hand with Funded Today’s crowdfunding services. Other eagles include: HydroActive & Flex Waterproof Headphones, The RooSport PowerPak, MeCam, and the list keeps growing. Eagles will be the source of Funded Today’s biggest success stories in 2017.  You can become a golden part of Kickstarter or IndieGoGo Crowdfunding history by flapping over to our creative services page and signing up today!
 


  The Bunnies: They Multiply

What’s better than than a new litter of seven cute little bunnies? A seven-time Kickstarter creator, that’s what! 

It doesn’t take a lucky rabbit’s foot to be a bunny. You just have to do things right. 

Run one great campaign, deliver on your promises, nurture those backers, and each subsequent project has the potential to be exponentially more successful than the last. Funded Today can show you to do this. 

Two of our first “bunny” Clients were Jon Richards and Jacob Durham. From their BASICS Wallet (Which we helped to raise $171K, to their BASICS Notebook (Over $300K raised), to their NOMATIC Bag (Over $1.2M raised), the BASICS brand (now known as NOMATIC) got its start on Kickstarter and continues to experience exponential dividends on each subsequent launch.


For Peak Design’s second campaign, they had about 3,000 backers, then progressively with each campaign, they’ve grown exponentially. On their fifth campaign, Funded Today personally assisted and nearly doubled their backers and more than quadrupled their funds to a whopping $4,869,472. 


Steven Elliott could be considered one of the earliest pioneers of the “bunny model” on Kickstarter. He’s a master of innovating on existing concepts and creating great products that people love. We work with him and his team 4-5 times per year, every year. Here’s just a sample of his “bunny approach” to his “Dash Wallets” line of business.


Want to be a bunny mommy (or daddy)? We can show you how. 

 


  The Cheetah: Burst Into Full Speed

Cheetahs possess the most surprising instincts of all the crowdfunding animals. They stalk their prey and sometimes you can’t even even see them moving...then BAM!!! Funded Today adrenaline kicks in for a brief spike of brilliance!

Cheetahs might start with a strong launch, then, experience that dreaded crowdfunding lull and “dead period.” Then, they finish with a “spike of pledges” at the end.

We’ve now helped hundreds of campaigns who fit The Cheetah model to a T. And, when they brought Funded Today onboard, they “KILLED IT” at the end!

With Funded Today adrenaline, FreeWavz pounced up from $110,000 and blew past their goal of $300,000 in ONLY 5 days.ADV3NTURE Hoodie had two (2) days near the end of their project where we raised nearly $400K in 48 hours!,  And Accomplice Wallet (Capsule), Silvon, and PUGZ were also powerhouse cheetahs who employed the crowdfunding services of Funded Today.The Alpha Cheetah title at Funded Today perhaps belongs to Meater though. We brought them our signature “Cheetah-like spike at the end, then we moved them to Indiegogo-InDemand. There, over the next year, we sixtupled their profits for a total of $2,703,294!Even if you only have 5 days left, sometimes it’s not too late to pounce like a Cheetah. If you think you fit the mold of a Cheetah, Contact us ASAP to get started.

 


  The Caterpillar to Butterfly

Butterflies are one of nature’s daily miracles. Why use the word “Miracle?” Because caterpillars are often mistaken for worms.

They may seem like deplorable creatures, but they will soon defy our expectations. They’ll dazzle our senses. 

With a little time and some metamorphic changes, even an “ugly failure” of a Kickstarter can become a beautiful success.

We transformed SHOTBOX 2.0 from a $10,000 caterpillar into a $184,000 butterfly by simply changing his video and page design. (Update: with Indiegogo InDemand, this campaign has now passed the $215K mark!)In the same natural pattern, we helped the failed SmartKase campaign re-launch to raise $281,995 USD!And we helped Don Wilder ditch his worm (The Timberline Belt) and find a caterpillar (Apex Laptop Stand) which became a $400,000+ Kickstarter butterfly!Was your last Kickstarter a creepy crawler? Get Funded Today to help you grow a butterfly!


You Too Can Channel Your Crowdfunding Animal Instinct!

No matter how successful (or otherwise) your crowdfunding project might be, Funded Today has the knowledge and systems you need to pounce a little further, soar a little higher, and even metamorphosize if needed!

Unlike other crowdfunding agencies, we’re all about helping projects of all types, trends, and instincts.

We’ve turned mildly-successful crowdfunding projects into wildly profitable cheetahs.

We’ve helped traditional tortoises continue their momentum and transform them into “jetpacked tortoises” helping them raise millions more!

We’ve created Eagle-caliber projects from start to finish.

We’ve turned “failures” and “little guys” into Butterflies and Lions.

As much as you may feel like going to the zoo after reading this blog post, we urge you to resist the impulse. Instead, please head over and apply on our “Do I Qualify” website form 

Our Client Specialists are anxious to meet you and work together to fund your crowdfunding ambitions! So don’t forget to tell them what “animal instinct” your crowdfunding project is channeling the moment you meet with them!

We look forward to working together soon!