There are probably more Kickstarter video production companies than we can count. So which one has the best pricing? Which one has the best quality?
You may have asked yourself these questions already, and so have we. Because your video is the number one factor that can make or break your campaign (besides having a great product, of course), we have done a lot of research on Kickstarter video cost and would like to share our findings with you.
According to our findings, you can count on a Kickstarter video cost ranging from $3k to $15k and can sometimes cost up to $30k to $50K. The main thing that will change between the cost ranges is the image quality, and we have found that a $10k to $15k budget for Kickstarter video production is a very happy medium.
1 - A Script that sells. The script is the most important element of a crowdfunding video, besides having an awesome product as the featured star. Funded Today is one of the few crowdfunding video production companies who understands this best. The video should be your sales pitch, which is why it is so important to the success of your crowdfunding campaign.
2-Lighting Equipment. It’s important to show off your Kickstarter product in the best light. Anything will look better when the right light is showcasing it. The opposite is also true. Poor lighting can make the actors and your product look unattractive, dull, and uninteresting. This is not a place to cut your Kickstarter video cost.
3-Professional Camera. Image clarity adds that professional touch that you want in your crowdfunding video. Fuzzy videos are not captivating to watch with the technology we have available to us today. Funded Today uses well-priced, high-quality cameras for our crowdfunding video productions.
4-Music. Music adds a vibe to your video that you just can’t get any other way. Since most songs are protected by copyright, you will need to purchase the rights to music through an online music library, like AudioJungle. Sometimes, it’s worth purchasing custom music from a composer. Funded Today does both, depending on the other production costs.
5-Sound. Using a phone or a low-quality camera are both ways to ruin the sound of your video, especially when you use the in-camera microphone with no external microphones and recorders. High-quality microphones are so important to capture the true and rich sound needed for a Kickstarter video.
6-Voice Over. While it’s okay to do it yourself, especially if you have a natural speaking voice, if you can afford it, a professional voice-over artist can push the quality of your entire video. Famous voices will cost a lot more than most crowdfunding campaigns can afford to hire, but Funded Today can find very comparable voices that will be able to complement your video.
7-Actors. While the story of the crowdfunding video creators is oftentimes very compelling, you want to incorporate actors who are natural on camera to show off the product’s benefits. The higher the Kickstarter video cost, the better the actors.
8-Minimal Motion Graphics. Motion graphics and animation can be expensive. At Funded Today, we often include animated titles and an occasionally animated demonstration for products that are difficult to explain. We’ve found that anything fancier isn’t necessary, and in the end will only raise your Kickstarter video cost.
Kickstarter’s staff is often opposed to computer generated imagery as it is. The more you focus on live footage, the better.
9-Editing Revisions. Of course, no crowdfunding video company is going to make a perfect first draft. There will usually be something in your Kickstarter video that could use change or revision and this takes time and money. Funded Today provides two rounds of any revisions necessary to better sell your product. Any more rounds of changes than that and your video could evolve into “Frankenstein’s monster.”
Yes, this is a long list of aspects necessary to make a successful crowdfunding video. Still, a minimum of $10K-$15 Kickstarter video cost will get you all of this with Funded Today’s crowdfunding production team.
A Kickstarter video cost of $30K-$50K and beyond will get you bigger crews, animation, effects, more actors, better actors, more time to get a more feature-film type of polish.
We realize that most campaigns will not have this budget since funding is not guaranteed, so the creative team at Funded Today is equipped with the tools, skills, and the know-how to be able to create you an excellent crowdfunding video that will work for your Kickstarter, Indiegogo, or other reward-based crowdfunding platforms.
If your product is fully designed and you are ready to get a video for your crowdfunding campaign on Kickstarter or Indiegogo, then please contact us today to chat with a client specialist and let’s get your video production started!
