What types of projects raise the most money on Kickstarter?
It’s a great question, and here are a few ways we at Funded Today analyze what’s most effective.
In terms of the Kickstarter categories, the top 4 categories with the most pledges as of Nov 2015 are:
Games – $423 million
Technology – $371 million
Design – $361 million
Film & Video – $305 million
You can see the up-to-date figures here: https://www.kickstarter.com/help/stats
If you’re thinking about creating a product to launch on Kickstarter so you can raise money, those are the top 4 categories I would consider.
Another way to look at what kinds of projects raise the most money on Kickstarter is by browsing the projects. You can do that here: https://www.kickstarter.com/discover
You can filter projects by category, amount raised, key word(s), and a handful of other useful criteria.
Browsing individual projects enables you to see what has raised a lot on Kickstarter. And what hasn’t.
For example, if you wanted to launch a new sock line, or luggage company, or wallet, you could see historically how much those types of projects have raised on Kickstarter.
At Funded Today we have a simple formula that describes many successful Kickstarter projects.
That formula is: “Ubiquity + Tech = A Great Kickstarter”
Ubiquity simply means the item has widespread use; it’s not super niche. Tech means tech.
Here are a few examples to illustrate:
If you can find a consumer product that has widespread use, and make it smart, it has potential to raise a lot of money on Kickstarter.
These types of projects are effective on Kickstarter mainly because of the demographic and psychographic makeup of the Kickstarter community.
It’s simply a matter of the type of consumer on Kickstarter.
People on Kickstarter are early adopters. They like new and cutting edge products. They’re into games, tech, and film.
Create an innovative & high quality game, tech product, or piece of art, and you will be tapping into the type of product that is most effective on Kickstarter.
