How do you get the word out about your crowdfunding project? Family and friends can give you a first push—but even the most connected, popular creator will eventually run out of people they know. What’s next? Well, you will need to start converting people who don’t know you a... Continue Reading
Based upon our experience working with thousands of crowdfunding campaigns on Kickstarter and/or Indiegogo, here are some basic tips for using Google Analytics effectively in marketing your crowdfunding campaign… Why Use Google Analytics? As we stated in our previous blog entr... Continue Reading
Based upon our experience working with thousands of crowdfunding campaigns on Kickstarter and/or Indiegogo, here are some basic tips for configuring Google Analytics to analyze the performance of your crowdfunding marketing… Why Use Google Analytics? If you want to multiply pledges... Continue Reading
Based upon our experience working with thousands of crowdfunding campaigns on Kickstarter and/or Indiegogo, here are some basic tips for running crowdfunding marketing so that it profitably draws the right crowds to view your media… The Crowdfunding Marketing Matrix In our understa... Continue Reading
Based upon our experience working with thousands of crowdfunding campaigns on Kickstarter and/or Indiegogo, here are some basic tips for creating your campaign media—both producing your video and designing your page—so that it presents your project as persuasively as possible… ... Continue Reading
Based upon our experience working with thousands of crowdfunding campaigns on Kickstarter and/or Indiegogo, here are some basic tips for timing your crowdfunding campaign… Time Needed to Prepare Product conceptualization and development (including prototyping) can potentially take ... Continue Reading
Based upon our experience working with thousands of crowdfunding campaigns on Kickstarter and/or Indiegogo, here are some basic tips for setting successful funding goals… Setting Official Goals • Estimate Costs Accurately Successfully setting your funding goals starts w... Continue Reading
Based upon our experience working with thousands of crowdfunding campaigns on Kickstarter and/or Indiegogo, here are some basic tips for success in both assembling rewards packages and pricing them well… Structuring Your Rewards • Exclude Lower-Priced Options It’s... Continue Reading
If you’ve been around-the-block in crowdfunding, then you’ve probably heard about us at Funded Today. And, if you’ve thought about hiring us before, then you may have heard about our “Crowdfunding Marketing Success Criteria.” But have you ever wanted to really ... Continue Reading
You’ve just kicked the launch button on your crowdfunding project… And instead of the tidal wave of pledges you were hoping for, you’re receiving something else entirely: messages from marketers trying to sell you on their promotion services. Not really what you sig... Continue Reading
