At Funded Today, we not only believe in marketing, but we rely upon it. We’ve seen it turn five-figure campaigns into six-figure ones, and sometimes help formerly-failing projects to far surpass their goals. Sometimes, all that a struggling project needs is to reach out to just the right... Continue Reading
Here are some thoughts about the Edsel, failure, success, and crowdfunding, which some entrepreneurs will hopefully find helpful along their respective paths to success. If at First You Don’t Succeed… We’ll never succeed if we never try. Trying hopefully results in suc... Continue Reading
Here’s a presentation I gave at Utah Crowdfunding Summit. I think that it’s the best presentation that I’ve ever given (yet). It explains seven factors that are crucial in crowdfunding success, provides tips about how to do well at each of them, and also presents examples to... Continue Reading
So you have the next million dollar idea, now what? Among the many paths to making your dream a reality you are sure to consider crowdfunding as a key avenue to raising the funds necessary to bring your product from idea to production. We are sure you have been busy studying the ... Continue Reading
A Kickstarter video without a good outline is like a body with a bunch of broken bones. It’s still a body, but it won’t get you anywhere. There have been countless campaigns on Kickstarter that have had amazing footage, yet the campaign failed. Why? They didn’t have the &ldqu... Continue Reading
Kickstarter tells us, “Videos are not required to launch, but projects that have compelling videos tend to succeed at a much higher rate.” This advice comes straight from Kickstarter and many still wonder if you really need a Kickstarter video to have a successful campaig... Continue Reading
As of now, the Kickstarter success rate is only 35%. Most of those campaigns will raise less than $10,000! Why is this the case? A failed campaign generally means that you are missing one of the 7 P’s of Crowdfunding Success. While any one of these P’s can tip ... Continue Reading
Your exact product presented differently can be the difference between a $10,000 campaign and a $200,000+ campaign. What does this mean for your campaign? Don’t cut corners on your video and page design! We’ve seen this time and time again where a campaign has a really great pro... Continue Reading
The more Kickstarter video views you can get, the more pledges will go up, right? This may or may not be true, depending on many factors. if 1000 Kickstarter video views only lead to 10 pledges, that is only a 1% conversion rate. That is essentially terrible conversion. If viewers aren’t... Continue Reading
Now that we’ve given you the formula to creating a compelling video, here is some Kickstarter video advice that could potentially save your campaign. Kickstarter Video Advice #1: Humor isn’t often the best go-to strategy. I know it’s super tempting to use humor i... Continue Reading
