It is said that imitation is the sincerest form of flattery. I suppose I should be flattered then that virtually every other crowdfunding agency copies what Funded Today does. Two years ago we started using subdomain redirects on our marketing links to enable us to track all our marketing. ... Continue Reading
Here's a presentation I gave in Orlando, Florida, at Import Summit. Whether you've launched a crowdfunding campaign before or are thinking of launching one for the first time, watch this video and apply these principles and I can guarantee you will raise more money on your ne... Continue Reading
What types of projects raise the most money on Kickstarter? It’s a great question, and here are a few ways we at Funded Today analyze what’s most effective. By Category In terms of the Kickstarter categories, the top 4 categories with the most pledges as of ... Continue Reading
I think it’s assumed that anyone who launches a project on Kickstarter or Indiegogo wants to raise as much money as possible. But that’s not always the case. Believe it or not, some Kickstarter projects we talk with don’t want to raise any more money, after a c... Continue Reading
When you launch your product on Kickstarter or Indiegogo, the hope is always to raise a lot of money. The more the better. Of course. However, your crowdfunding campaign might not do as well as you’d hope. Consumers may not buy your product in droves, and you might not hit your cro... Continue Reading
How much should you set for your Kickstarter or Indiegogo goal? After running 2000+ crowdfunding campaigns, we’ve come up with a simple formula to determine how much your goal should be. Set your Kickstarter goal to be your Least Viable Goal (LVG). The LVG is the ... Continue Reading
In sociology, there is a phenomenon called the Matthew Effect. It’s the idea of “accumulated advantage.” The idea that the rich get richer and the poor get poorer. It’s basically says that if you are the top dog, you will stay the top dog, because you are ... Continue Reading
The success of any crowdfunding project comes down to two primary factors: The product & the marketing. Taking these two factors, and putting them on a spectrum from good to bad, gives us the Crowdfunding Success Matrix. This matrix allows you to identify the position of any crowdfu... Continue Reading
A lot of people tell me, as I consult with them on their Kickstarter project: “I’m on track to raise X number of dollars, because I know I’ll have a huge spike in pledges at the end of my campaign.” I usually disagree with them. Instead of tellin... Continue Reading
